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Greg Berman

Creative Director / Copywriter

  • Work
  • Awkward Hugs
  • Creators
  • About

Working with Creators

Working with creators can be tricky. While they represent an incredibly talented diverse groups of individuals, they each have their own unique processes, capabilities, and professional expectations.

Across a variety of accounts, I’ve had to work with a huge variety of creators with a massive range of experience, requiring us to be incredibly flexible, communicative, and organized.

The fact that creators don't adhere to a traditional standardized film pre/post production process, makes it all the more important that we are hyper aware to client needs and expectations and bring them along for every step of the process. I find working with creators to be a fun and invigorating process, that can often feel more intimate and genuine than major big budget production—so long as you know how to navigate the process.

Below is a very limited overview of some of that work.