Whoa, Nitro…

Bill Nye The Nitro Guy

To help prove that Nitro was no gimmick, we partnered with Bill Nye to create a series of humorous vignettes that dove deep into the mind-blowing science inside every cup of Nitro.

Whoa, Nitro Content

To further convey the sense of awe and amazement central to the product and our campaign, we ditched a conventional product shoot in favor of something with a little more…whoa. Through optical illusion, forced perspective, and some very high-tech robotic arms, we were able to recreate the eye-opening sense of Whoa you get in that first sip of Nitro.