Greg Berman
Creative Director / Copywriter
USA Today Interactive Content Partnership: The Draft
To bring the reality of the War to the present day, we worked with USA Today to recreate the era's controversial draft and bring it into the feeds of contemporary millennials. We used real historical data to allow users to enter their birthdays and discover their draft number. They were then encouraged to share on social and explore the birthdays of friends an loved ones.
Spotify Partnership - Echoes of Vietnam
The Vietnam era remains relevant not just for the political questions it raised, but the musical masterpieces it produced. To celebrate this cultural legacy, and spark intergenerational conversation, we partnered with Spotify to create custom videos and playlists featuring contemporary musical artists covering some of the most iconic songs of the Vietnam era.
