Challenge The Consumer Electronics Show is the one time of the year when innovation is the star of Las Vegas and we needed to find a way to make BMW stand out. Idea We targeted key influencers where we knew they’d be- on social media. After they touched down in Sin City, we tweeted at them asking if they wanted to drive the innovative BMW i8. When they responded with their location, we showed up at their location within minutes. Results We handed over the keys to 56 influencers; including Foursquare founder Dennis Crowley and Formula Drift Champion Chris Forsberg. With zero paid media we achieved a twitter reach of over 32 million people.

CES - BMWi8 Tweet and Drive

To match the innovation showcased by BMW at CES, we were asked to connect to key social medial influencers in an equally innovative way. We followed influencers' Twitter feeds and surprised them by showing up at their locations, offering them a chance to drive the all-new hybrid BMW i8.

Instafuture

BMW's Super Bowl spot highlighted the futuristic all-electric BMW i3. We extended the campaign to Instagram with a clairvoyant video showing hundreds of predictions for the future. Users tap to pause, getting a new prediction each time.

Ad Age Editor's Pick, One Show Merit

In 2014 BMW introduced it’s first all-electric BMW i3. People were skeptical, so we went out to prove through some Vines that an electric BMW can do everything a regular BMW can.

BMW i Can Do That

The first-ever all-electric BMW i3 hit the road in 2014. But with several other electric vehicles in the market, we needed to explain what makes the i3 better, and show that an electric BMW is still a BMW. So we created a social program around a series of short, shareable stories called "i Can Do That." Four stunts, captured in twelve 6-second Vine videos, that showed just what the innovative BMW i3 can do.