To match the innovation showcased by BMW at CES, we were asked to connect to key social medial influencers in an equally innovative way. We followed influencers' Twitter feeds and surprised them by showing up at their locations, offering them a chance to drive the all-new hybrid BMW i8.
BMW's Super Bowl spot highlighted the futuristic all-electric BMW i3. We extended the campaign to Instagram with a clairvoyant video showing hundreds of predictions for the future. Users tap to pause, getting a new prediction each time.
Ad Age Editor's Pick, One Show Merit
The first-ever all-electric BMW i3 hit the road in 2014. But with several other electric vehicles in the market, we needed to explain what makes the i3 better, and show that an electric BMW is still a BMW. So we created a social program around a series of short, shareable stories called "i Can Do That." Four stunts, captured in twelve 6-second Vine videos, that showed just what the innovative BMW i3 can do.